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This study aims to determine the STP (Segmentation, Targeting, Positioning) strategy covering aspects of the 7P (Product, Price, Place, Promotion, People, Process, Physical Evidence) marketing mix implemented by PT. Partners of Thoyyiba Persada. This study uses a qualitative descriptive method with a market segmentation approach (segmentation), determining the target market (targeting), and consumer brand image (positioning) and evaluation using the marketing mix of PT. Partners of Thoyyiba Persada. By using segment, target and position analysis as well as the 7P approach, it can be seen the shortcomings in the marketing of Muslim clothing so that an evaluation is needed. Based on the results of this analysis PT. Mitra Thoyyiba Persada must further tighten its online promotion strategy, so that company information is known by the wider community, especially the Muslim community in Indonesia. PT. Mitra Thoyyiba Persada is appropriate to position its company as a Muslim fashion by appearing simple and elegant in accordance with the sunnah. With this research, it is hoped that it can be a solution for marketing problems, especially for PT. Partners of Thoyyiba Persada.
